Photo:Mega AgencyHealthy food brandKodiak Cakeshas teamed up with actorZac Efronto announce the launch of its “Keep It Wild” campaign, in partnership with the conservation land trustVital Ground Foundation.The “Keep it Wild” campaign aims to raise awareness and educate consumers about the “importance of land conservation andbear preservationfor a healthy ecosystem and an outdoors everyone can enjoy” for generations to come, according to a press release from Kodiak Cakes.“Kodiak Cakesis an incredible company that offers comfort food made with good ingredients,” Efron toldForbeslast year. “The fact that they’ve made a lot of efforts in wellness, wildlife conservation, and sustainability connects with me. It feels like food with a purpose.”In June 2022, the 35-year-old formerHigh School Musicalactor was brought into the Kodiak Cakes company as chief brand officer, revealing himself to be a fan of the whole grain, high-protein productsthat he says he regularly incorporates into his health and fitness routine.Zac Efron has teamed up with Kodiak Cakes to help save the grizzly bear population.Mega Agency“I’m constantly on the go — that’s the truth. I’m lucky that a huge portion of my job is just taking care of myself, so I spend a lot of time prioritizing my adventures in the wild and also fitness,” Efron toldForbes. “If I’m not in front of the camera, or if I’m not on set, I’m usually traveling and finding solace in nature. That’s where Kodiak fits well.”Together, Efron and Kodiak created a series of fun andinformative videosaimed at inspiring people to better understand the importance of preserving grizzly bear habitats andhealthy ecosystems.“One of the coolest things about our partnership is I’m not just lending my name to the brand; they’re actually giving me the opportunity to roll up my sleeves and collaborate on everything from new products to ideas like branded apparel, ”Efronsaid.“We wanted to create a way to educate people on how vital land conservation and bear preservation is for the future of nature’s playground in a way that was authentic to our brand,” explained Kodiak Chief Marketing Officer Cory Bayers of the partnership with Efron.Efron has made a series of fun videos with Kodiak Cakes to raise awareness of our ecosystems.Mega Agency"Bringing together … incredible brands that align with our values in such a great way, allows us to give back to organizations like theVital Ground Foundation, that are doing such incredible work for the environment," Bayers added.To that end, Kodiak also teamed up with artist and Alaska bear guideBrooke Bartlesonto create limited edition “Keep It Wild” prints, products, and apparel exclusively for sale online.The “Keep It Wild” collection marks the first occasion in which Kodiak is partnering with other brands, which includes Slowtide towels, Igloo coolers with koozies, and baseball tees.According to the brand, all the proceeds raised will receive a dollar-for-dollar match from Kodiak, and will also go directly to the Vital Ground Foundation to aid in its wildlife conservation efforts, particularly as the nonprofit works to protect North America’sgrizzly bear populationand that of other wildlife.
Photo:Mega Agency
Mega Agency
Healthy food brandKodiak Cakeshas teamed up with actorZac Efronto announce the launch of its “Keep It Wild” campaign, in partnership with the conservation land trustVital Ground Foundation.The “Keep it Wild” campaign aims to raise awareness and educate consumers about the “importance of land conservation andbear preservationfor a healthy ecosystem and an outdoors everyone can enjoy” for generations to come, according to a press release from Kodiak Cakes.“Kodiak Cakesis an incredible company that offers comfort food made with good ingredients,” Efron toldForbeslast year. “The fact that they’ve made a lot of efforts in wellness, wildlife conservation, and sustainability connects with me. It feels like food with a purpose.”In June 2022, the 35-year-old formerHigh School Musicalactor was brought into the Kodiak Cakes company as chief brand officer, revealing himself to be a fan of the whole grain, high-protein productsthat he says he regularly incorporates into his health and fitness routine.Zac Efron has teamed up with Kodiak Cakes to help save the grizzly bear population.Mega Agency“I’m constantly on the go — that’s the truth. I’m lucky that a huge portion of my job is just taking care of myself, so I spend a lot of time prioritizing my adventures in the wild and also fitness,” Efron toldForbes. “If I’m not in front of the camera, or if I’m not on set, I’m usually traveling and finding solace in nature. That’s where Kodiak fits well.”Together, Efron and Kodiak created a series of fun andinformative videosaimed at inspiring people to better understand the importance of preserving grizzly bear habitats andhealthy ecosystems.“One of the coolest things about our partnership is I’m not just lending my name to the brand; they’re actually giving me the opportunity to roll up my sleeves and collaborate on everything from new products to ideas like branded apparel, ”Efronsaid.“We wanted to create a way to educate people on how vital land conservation and bear preservation is for the future of nature’s playground in a way that was authentic to our brand,” explained Kodiak Chief Marketing Officer Cory Bayers of the partnership with Efron.Efron has made a series of fun videos with Kodiak Cakes to raise awareness of our ecosystems.Mega Agency"Bringing together … incredible brands that align with our values in such a great way, allows us to give back to organizations like theVital Ground Foundation, that are doing such incredible work for the environment," Bayers added.To that end, Kodiak also teamed up with artist and Alaska bear guideBrooke Bartlesonto create limited edition “Keep It Wild” prints, products, and apparel exclusively for sale online.The “Keep It Wild” collection marks the first occasion in which Kodiak is partnering with other brands, which includes Slowtide towels, Igloo coolers with koozies, and baseball tees.According to the brand, all the proceeds raised will receive a dollar-for-dollar match from Kodiak, and will also go directly to the Vital Ground Foundation to aid in its wildlife conservation efforts, particularly as the nonprofit works to protect North America’sgrizzly bear populationand that of other wildlife.
Healthy food brandKodiak Cakeshas teamed up with actorZac Efronto announce the launch of its “Keep It Wild” campaign, in partnership with the conservation land trustVital Ground Foundation.The “Keep it Wild” campaign aims to raise awareness and educate consumers about the “importance of land conservation andbear preservationfor a healthy ecosystem and an outdoors everyone can enjoy” for generations to come, according to a press release from Kodiak Cakes.
“Kodiak Cakesis an incredible company that offers comfort food made with good ingredients,” Efron toldForbeslast year. “The fact that they’ve made a lot of efforts in wellness, wildlife conservation, and sustainability connects with me. It feels like food with a purpose.”
In June 2022, the 35-year-old formerHigh School Musicalactor was brought into the Kodiak Cakes company as chief brand officer, revealing himself to be a fan of the whole grain, high-protein productsthat he says he regularly incorporates into his health and fitness routine.
Zac Efron has teamed up with Kodiak Cakes to help save the grizzly bear population.Mega Agency
“I’m constantly on the go — that’s the truth. I’m lucky that a huge portion of my job is just taking care of myself, so I spend a lot of time prioritizing my adventures in the wild and also fitness,” Efron toldForbes. “If I’m not in front of the camera, or if I’m not on set, I’m usually traveling and finding solace in nature. That’s where Kodiak fits well.”
Together, Efron and Kodiak created a series of fun andinformative videosaimed at inspiring people to better understand the importance of preserving grizzly bear habitats andhealthy ecosystems.
“One of the coolest things about our partnership is I’m not just lending my name to the brand; they’re actually giving me the opportunity to roll up my sleeves and collaborate on everything from new products to ideas like branded apparel, ”Efronsaid.
“We wanted to create a way to educate people on how vital land conservation and bear preservation is for the future of nature’s playground in a way that was authentic to our brand,” explained Kodiak Chief Marketing Officer Cory Bayers of the partnership with Efron.
Efron has made a series of fun videos with Kodiak Cakes to raise awareness of our ecosystems.Mega Agency
“Bringing together … incredible brands that align with our values in such a great way, allows us to give back to organizations like theVital Ground Foundation, that are doing such incredible work for the environment,” Bayers added.To that end, Kodiak also teamed up with artist and Alaska bear guideBrooke Bartlesonto create limited edition “Keep It Wild” prints, products, and apparel exclusively for sale online.
The “Keep It Wild” collection marks the first occasion in which Kodiak is partnering with other brands, which includes Slowtide towels, Igloo coolers with koozies, and baseball tees.
According to the brand, all the proceeds raised will receive a dollar-for-dollar match from Kodiak, and will also go directly to the Vital Ground Foundation to aid in its wildlife conservation efforts, particularly as the nonprofit works to protect North America’sgrizzly bear populationand that of other wildlife.
source: people.com
