(Left to right) Nick Bosa, Shai Gilgeous-Alexander and Neymar Jr. for SKIMS.Photo:SKIMS
SKIMS
Kim Kardashian’s brand SKIMS is entering the menswear game — and she has a trio of athlete heartthrobs to help her do it.
Nick Bosa for SKIMS.SKIMS
All three of the athletes show off their six-pack abs — and tattoos, in Neymar Jr.’s case — and overall toned physiques in SKIMS' snug attention-drawing bottoms and tops.
According to a release, the company selected the athletes based on their backgrounds, how they own their personal style and their ability to connect with people beyond the realm of sports.
The size-inclusive line, according to the release, is “rooted in comfort, fit and superior movement,” to make any man feel confident, whether or not he has a 36-in. vertical leap.
The initial drop will house the Cotton, Stretch, and the performance-driven Sport collections — sized XS-5X — all of which will be available for purchase onskims.comon Oct. 26.
Shai Gilgeous-Alexander for SKIMS.SKIMS
“The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody,” Kardashian, founder and creative director, said in a statement. “I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products.”
Previous SKIMS campaign stars includeKim Cattrall,Cardi B,Brooke Shields,Tyra Banks and Heidi Klum,Ice SpiceandNelly Furtado.
Neymar Jr. for SKIMS.SKIMS
Kardashian — who recently celebrated her43rd birthday with a lavish fêtein Beverly Hills — toldTIME Magazinethis year that she created SKIMS when she was in a"vulnerable" place in her life.
“It’s just a part of me,” she said in her cover story released in June. “I take it really personally. It started off of my body and my shapes, and it’s very vulnerable.”
Kim Kardashian receives “WSJ. Magazine’s 2021 brand innovator award at the publication’s annual WSJ Innovator Awards ceremony.
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The brand, which Kardashian founded alongside Jens Grede, the husband of Emma Grede, who co-founded Good American withKhloé Kardashian, was created during Kardashian’s hunt for undergarments that would match the shade of her skin.
“It started off with simply finding shapewear that was a skin tone that would match my color,” Kardashian toldTIME. “I used to take my shapewear and dye it with tea bags and coffee in the bathtub.”
And although the company has reached new heights of success (the Kardashians star was namedWSJ. Magazine’s2021 brand innovator) the star admitted that she still faces impostor syndrome. “But I think that’s part of what keeps me going,” she shared.
source: people.com
