Ludacris and daughter Karma.Photo: Prince Williams/FilmMagic
Ludacris(born Christopher Bridges) and his daughter are expanding theirKarma’s Worldempire.
Karma’s WorldSleep Collection featuressilk hair bonnets and silk pillowcasesmade specifically to “keep your little one’s hair looking fro-nominal,” Firstline Brands said in an Instagram statement announcing the partnership between the show and Camryn’s BFF, their line of hair accessories for the young tweens.
Karma’s World bonnets.Courtesy Firstline Brands
“We’ve partnered with @KarmasWorldOfficial to create a satin sleep collection to protect the hair of girls and tweens everywhere,” the Instagram statement continued. Camryn’s BFF satin sleep accessories come in fun and bright colors and prints to “inspire sweet dreams.”
Karma’s World Entertainment, Ludcris' media company, and 9 Story Media Group, theKarma’s World’sproduction company,announced the launch of their new licensing-based initiativeforKarma’s Worldon Monday. According to the press release, it’s “designed to support Black-owned businesses and increase representation on-shelf for meaningful change within the licensing industry.”
Firstline Brands is black-owned company focused on textured hair and theKarma’s Worldpartnership was a perfect fit.
“Creating a program that supports Black-owned businesses speaks to the themes of representation and community that live throughoutKarma’s World,” Ludacris said in the press release about the partnership. “This unique opportunity supports the power of entrepreneurship in inclusive spaces and puts Black excellence on display.”
“We will continue to provide high-quality products that empower young girls to find their voice and change the world.🎉 ,” Firstline Brands wrote.
Karma’s WorldSleep Collection, which also includes pillows, is currentlyavailable on Amazonand in Walmart.
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Ludacris is a busy man. In addition to his rapping and acting careers — and managing Karma’s World Entertainment, he also recently launched online platformKidNation. He launched the site in June 2020 to educate kids on topics from health to current events through catchy songs, all of which need the seal of approval from his daughters."
“They’re the perfect test group,” he says. “When you think about kids' music, it doesn’t sound like the music that kids areactuallylistening to. We all know kids love popular music, the stuff that’s on the charts, just as much, if not more, than a lot of the music that’s designated for them. So I figured why not take the melodies and the beats that kids love about adult music and put it in the kids' music?”
source: people.com
