Photo: Adam Franzino
Jessica Simpsonis sharing some secrets behind building herbillion-dollar fashion empire.
The fashion designer, singer, actress, and best-selling author, 42, appeared on a recent installment ofAmerican Express' Business Class: Office Hoursto answer questions and give advice to other aspiring entrepreneurs — and to talk about her own journey of self-discovery and success.
According to Simpson, her brand identity came into existence following her portrayal of “Daisy” onThe Dukes of Hazzardand her divorce fromNick Lachey.
“2005 was a major life change for me,” she shared during Friday’s Instagram Live. “I mean it started with a big personal decision of divorce.”
Although her marriage to Lachey ended, and therefore so did the show, Simpson says that it was fan’s reactions to her onNewlywedsthat inspired her fashion sense and the branding of theJessica SimpsonCollection.
“People had sat with me on the couch and been watching me in my normal everyday life. It’s nice to be glamorous but it’s also good to see what’s behind the glamor,” Jessica shared. “And if you can make a t-shirt glamorous, that’s really just who I am — the DNA of fashion for me. And so we decided to do theJessica Simpsoncollection.”
She continued, “I was just like, ‘Wow — People are really liking just me for myself and how cool would that be to have a brand that is like that.'”
Simpson has faced setbacks along the way, but the mother-of-three says her passion for the company and her brand drowns out the noise. “People have slammed doors in my face. They said I’m too dumb, you know, ‘What’s her IQ?’, stuff like that,” she began. “But I just feel like purpose outrides insecurities.”
Confidence and authenticity also play roles. When asked about what has made her business so successful, Simpson said, “We win when we are authentic to who we are and if we believe in that power and have confidence in that power.”
Adam Franzino
In an interview withBloomberg Businessweekearlier this year, Simpson detailed the extreme effort she put into regaining full ownership ofJessica Simpson Collection. Alongside her mother and president of the business, Tina Simpson, Jessica initiated a plan to fight for full ownership of the company in 2019 when it became apparent that Sequential Brands Group Inc., which purchased a majority share of theJessica SimpsonCollection in 2015, wasexperiencing financial hardship.
Jessica and Tina owned a minority stake (37.5%) in the company when Sequential Brands Group Inc. purchased a majority share from Camuto Group in 2015. Sequential Brands Group, Inc.filed for Chapter 11 bankruptcy protectionin August of 2021. By October of 2021, Jessica had finally regained fullcontrol of the company.
“My name was on it,” Simpson toldBloomberg Businessweekat the time. “I don’t ever move away from my name.”
Today, the star says she scoffs at those who call femininity a weakness in the business world.
“Oh! Being feminine is weak? Oh Lord, see, I grew up in Texas. I feel like we’re made strong; we’re born strong,” she said during the American Express Business’ Instagram Live. “I think being feminine, there’s nothing weak about it. If anything you can get your way more. You can use feminine qualities to override anybody’s ego.”
And if that doesn’t work, “Wear a suit if you need to, to make you more comfortable – with a good pair of platforms!”
source: people.com
