Google Can’t Turn You Into a Filmmaker, but It Can Make Half-Assing It a Lot Easier

It ’s been nearly 24 hours sinceGoogle ’s I / O 2025 keynote , and I ’ve almost untangle myself from the deluge of announcements . I ’m told there is a sky out there with breathable air , but I ’ll account back on the veracity of those claims once I ’ve seen it for myself . A slew transpired yesterday , but also , in a way , very piffling : there wasAI for fiend , AI for glasses , and a new AI with the possible toexacerbate your body dysmorphia . What I ’m saying is there was one affair ( AI ) , but an inviolable s***load of it . While some of that AI is ( theoretically ) pragmatic stuff , like a raw mode forAI searchor advanced research theoretical account for heavy issue - crunching , that ’s not the AI that caught my heart necessarily . For me , it wasall about Flow .

Flow is a new product that Google is calling an “ AI filmmaking tool , ” and it combines Veo 3 , the company ’s latest video genesis role model , Imagen , its school text - to - image model , and Gemini , Google ’s all - intention big language model , which powers its ChatGPT competition . With that holy deuce-ace , you’re able to create fully engender videos from scratch — and not just the picture part , either , but voice too . One of the most interesting scene of Flow is that , thanks to textbook - to - audio abilities , itisactually pretty comprehensive . Here ’s a cursed snip of a talking muffin to get a signified of what I mean .

My first Veo 3 gen

Google Flow video generation example.

© Google / Screenshot by Gizmodo

a television with dialogue of two muffin while baking in an over , the first muffin says " I ca n’t believe this Veo 3 affair can do dialogue now ! " , the second gem say " AAAAH , a talking muffin!“pic.twitter.com / VA2VUZF8sS

— fofr ( @fofrAI)May 20 , 2025

And it ’s not just audio that makes Flow unique , it ’s the peter ’s power to gallop and pull strings scenes through camera controls ( choosing angles , motion , and perspective ) and persistence . “ Once you ’ve created a subject or a view , you could integrate those same fixings into unlike time and scenes with consistence . Or you could practice a scene mental image to set out a new snapshot , ” say Google . That means , in theory , you may really sting off something scene by scene and stitch those elements together for a longer final creation .

Tina Romero Instagram

The thing about Flow is that , on one hand , it is kind of magical . In just a dyad of eld , we ’ve gone fromWill Smith eat spaghettito being able to craft whole - fucking enliven picture show scenes using just textbook - to - television / audio . However you experience about AI , that ’s objectively an impressive technical effort . On the other hand , though , the school of thought behind tools like Flow is nothing poor of dim . In possibility , being capable to conjure up a movie using just some textbook inputs and a laptop computer is a watershed moment for movies , but in drill , I ’m not certain it will play out that way of life . If I ’m to let my pessimistic brain take the bicycle here , I cerebrate it might head to a lot more ofsomething , and artistic creation is not that thing — I’m talking about AI swill .

As much as wee-wee visual nontextual matter in the innovative eld has benefit from the infinitely accessible digital toolset we now savor , those putz ( like Photoshop or Final Cut , for example ) are just that : pecker . They are n’t there to make anything for you , they ’re there to take what you ’ve made with your shape electronic computer ( your big human brain with all of its fold - y goodness ) and actualise the vision . I ’m here to say that ’s a effective thing . So much about fine art has nothing to do with soma or trend but about what it communicates from one human being to another . A communicating from me to you . And the job with mother telecasting like Flow from starting signal to finish — from idea to creation to refinement — is that it eliminates that human component entirely . To be frank , that sucks , and I do n’t have it away about you , but if I were capable of being entertained or enriched by a automaton , I ’d still be talking toSmarter Child on AIM .

To be middling , I guess Googledoessee Flow as an augmentative tool and not a replacement , at least to an extent . It ’s even partnered with some real filmmaker to show you that its AI is worthy of your serious originative endeavors . I do n’t doubt that there will be some who find it genuinely useful , too , and what they make might even rise to the stage of artistic production . But mostly I predict Flow will be far more popular with those who would rather not gravel with ideating or create at all , and a film producer that type of person is not . I think we ’ll see one direction or another soon enough since Flow is usable via Google Labs right now . Call me a pessimist , or a Luddite , or perfectly lacking resource , but whatever you call me , just make indisputable you thought of it yourself . Trust me , life is more exciting that way .

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