penetrate to viewThough it was only a few short years ago that Comic - Con was just an hugger-mugger scifi and comedian con , the show has become a proving solid ground for pop culture aimed at anyone who likes escapist play . With the show attracting over 100 thousand visitors , and all the major studios and comics publishers , it ’s clear that the civilization manufacture knows that the reputation of sealed properties could stand or fall at this con . But why ? What is it that Comic - Con can give to an upcoming movie like Watchmen or a TV show like JJ Abrams ’ Fringe that heaps of stack - selling and giant publicizing budgets ca n’t ? We ’ve got five answer for you .
Comic - Con Can Bestow Cult Status
It ’s voiceless to construct cult condition — no matter how much a company puts into its advertising budget , there ’s no path to be sure it will result in the religious cult report of a movie like Donnie Darko or a series like Firefly . Still , there are unspoilt reasons to strain for cult position . Cult motion-picture show stay in theatre of operations for class , and spawn legions of tie - in detail like books , particular edition videodisk , game , and more . If any group is likely to form a cult around a medium dimension , however , it ’s going to be the people attending Comic - Con . So if a studio apartment thinks it has a potential furor slay on its hand like Watchmen , it had better be courting the Comic - Con crowds with special teasers just for the Con and lots of lovemaking from creators and actor involved with the production . Cultists like special treat , and Comic - Con is designed to give them what they want .
Comic - Con Attendees Are Pop Culture Connoisseurs
Just as the engineering world has its “ early adopter ” and “ alpha geeks , ” so too does the pop culture world have its connoisseurs . And most of those connoisseurs go to Comic - Con . What make a connoisseur , alternatively of just a even motion picture - leaver or funny book reader ? Connoisseurs spread the word in LiveJournals , web log , and fan society . They are the taste - makers among their radical of acquaintance and in their communities , organise trips to the theater and making “ word of mouth ” a world . Pop culture connoisseurs are almost entirely responsible for the popularity of movies like Blair Witch Project , and for the failure of Ang Lee ’s Hulk movie .
Comic - Con Builds Mystique
Because you ’ve got 100 thousand dad civilization cognoscente in one place at the same time , Comic - Con is the idealistic home to build a brand and fast . No penury to corrupt a zillion idiot box commercials — just produce some mystique around your property . give out mysterious poster with glowing hands on them ; contrive strange postcards that make devious book of facts to your movie ( like the creators of Wall - E did last year ) , or launch an alternate realism plot ( ARG ) where Comic - Con attendant have to envision out clues in a website and converge somewhere in San Diego to get special dirty money . The distributor point is , if you ’re move to do something that makes people haunt over your soon - to - launch movie / TV show / Koran , Comic - Con will furnish the obsessive you need .
Comic - Con Can Make a Story Last for Decades
People who obsess over stories can also make one simple assumption ( a bunch of the great unwashed aviate around in a spaceship , say ) last for decennium . The masses at Comic - Con are the children of the people who made Star Trek and Doctor Who into franchises that keep paying off near a century after they first aired on television set . They ’re the citizenry who turned Star Wars into a faith . When a regular audience bugger off delirious about a movie , they can make it last all summertime . But only a Comic - Con interview can make it last for generations .
Comic - Con sire Fan Bases , Not Just Audiences
What all these characteristic of Comic - Con add up to is the fact that the Con is n’t just about establish off wares to a crew of people who want to be think about . A lot of people at Comic - Con desire more than diversion and fun — they want to come up stories that will turn them into fans . And to studios and publishers , devotee equal cash . They ’re the progress - in chemical group of consumers that you never want to lose — the people who will stick by by your show even when you swap in a game Modern character or give Spider - Man radioactive sperm . Every major studio apartment require its dimension to have fans , and that ’s why Comic - Con will be packed with manufacturer , directors , creators , writers , and doer who are courting fan - pedestal . peculiarly for new property that are coming out next year , like Fringe and Dollhouse . Other franchises , like Terminator and Lost , need less aid . But they still require to maintain their fan foundation , groom them to consume yet another time of year or installment in the stories that obsess them . Top image viaFigureThisRadio .
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