A firmdescribing itselfas   “ the world ’s first virtual real the three estates company”has boughta 500 straight cadence ( 5,382 square groundwork ) plot of commonwealth in   3D virtual realness political program   Decentraland , setting a record for sale of property that does n’t physically be .

Decentraland is a metaverse ( a phrase you ’ll be learn a lot if the company formerly known as Facebook has anything to do with it ) where multitude can grease one’s palms land , create and chitchat construction , parks , and encounter up with their friends – or avatars thereof .

The idea of paying for space within a virtual earth is nothing new . Gamers have pay off for virtual items , for example in World of Warcraft , for years . However , this is a pretty big investiture for a company to make , and it seems they think they ’ll be able to make yield on it .

" We believe Ready Player One will be representative of the future tense of both business and actual land , "   Metaverse Group , who made the leverage , write on their website . " And thus the universe of Metaverse Property to support the new frontier of virtual world . "

“ We are happy to make story by closing the largest public metaverse land acquisition to date , ” Andrew Kiguel – chief executive officer of Tokens.com , of which Metaverse Group is a subsidiary company – state in astatement . “ These assets will complement the exist portfolio of metaverse actual estate already held at Metaverse Group . ”

Metaverse Group – which claim on its website that its global HQ is in Crypto Valley in Decentraland itself , though its phone numberarea codeisin Ontario , Canada – sells itself as the " first virtual existent estate of the realm troupe in the Earth , offering exposure to the burgeoning industry of practical land via the metaverses " . They proffer buying and marketing of " practical material demesne " , as well as rentals .

The area they have buy for a record $ 2.4 million will be used for host fashion shows , among other due east - commerce uses .

“ Fashion is the next massive area for increment in the metaverse , " Sam Hamilton , head of message at the Decentraland Foundationsaid . " So it ’s apropos , and very exciting , that Metaverse Group has made such a decisive committal with this land leverage in the heart of Decentraland ’s fashion precinct . ”