Dow Chemical Companywould like to clear upa monumental misunderstanding . STYROFOAM ™ , registered trademark , is not the foamy white stuff that makes up coffee cups or takeout tray or packing peanut or egg carton or evenmovie prop . No , STYROFOAM ™ usually comes inlight blue tabloid , and veridical STYROFOAM ™ is used for build insulating material and dock floatation .
“ We ’re doing everything we can to verify that it ’s used properly , ” Tim Lacey , Dow ’s business directortold the Washington Post . “ We do n’t really know why everyone want to put down on the name Styrofoam , and why it serves as something people want to abuse . ”
Like Kleenex and Band - financial aid , the brand name STYROFOAM ™ has become synonymous with a generic intersection , just not the generic production that the brand name really refers to .
Dow wield apage on its websiteto educate the misinformed public about STYROFOAM ™ ’s non - role in coffee cups . It urge , “ So next time you get a cup of java to go , remember , you ca n’t drink coffee from a STYROFOAM cup — because there is no such thing ! ” As with any other tumid corporation with a Commonwealth of Puerto Rico problem on its hands , the company also sends out 25 to 30 cease - and - desists letters every year . During the controversy over reintroduce “ styrofoam ” cups incongressional cafeterias in 2011 , the company ’s lawyers even sent letters to the House leadership for besmirching STYROFOAM ™ ’s good name . Congressmen , after all , are not above the jurisprudence .
Dow has to enforce its earmark because , legally , companies fall behind their hallmark if they do n’t . So once again , everyone , Dow would really , really like for you to end using “ styrofoam ” incorrectly . [ Wonkblog ]
Photo viaMCarper / Shutterstock
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